Law Partner

There are two reasons for law firms to do email marketing.

1. It's highly cost-effective. No printing. No stamps. Minimal sending fees. 
2. It's highly measurable. LawPartner's proprietary email marketing system tracks who opened your email, who clicked through to your Website, who unsubscribed, and who bounced back.

With LawPartner, you make an initial investment in email strategy, custom HTML template development, and software training, and you're able to send out email alerts and email newsletters with just a few clicks. Once you've hit "send," you can sit back and watch the real-time tracking data come in and tell you who did what.

 

For law firms specifically, email marketing is about staying in touch (and top-of-mind) with clients. At LawPartner, we've helped firms utilize email campaigns to accomplish a variety of goals. Some firms want to promote the awards they've won or the hiring they've done. Others want to educate clients about everything they do (since most clients know only what their individual attorneys practice) and cross-sell their services. Many want to demonstrate their expertiseby proactively updating clients on rulings or legal issues that affect them or their businesses.