search engine marketing
In March of 2009, over 16,000,000 Google searches were performed for the keyword "attorney" in the United States. Over 9,000,000 for "lawyer." Over 1,500,000 for "law firm."
You may think you can depend on word-of-mouth and referrals to grow your business. You may think that you don't want to represent the kind of people who use Google to find an attorney. You may think potential clients, other attorneys, and law students aren't searching the web for you.
You may think you can depend on word-of-mouth and referrals to grow your business. You may think that you don't want to represent the kind of people who use Google to find an attorney. You may think potential clients, other attorneys, and law students aren't searching the web for you.
You may be wrong.
These days no matter who you want to reach—other attorneys, corporate CEOs, or everyday people—today's Internet demands you create a presence on search engines. To build your presence and get your target audiences to your Website, LawPartner offers search engine marketing services that optimize your site for organic performance and that advertise your site through cost-effective pay-per-click campaigns.
Search engine optimization is a process undertaken to get your site
included in organic search results. Organic search results are Website
links and listings on Google, Yahoo, and other search engines that are
not paid for. When a user enters a search term, search engines "crawl"
or search websites to find those sites that are most relevant to the
user's search term. At any given time, there are thousands of sites on
the Internet competing for your space in organic search results.
Making
your site into the kind of site that search engines list is a
complicated process. At LawPartner, our optimization process starts with getting to know you, your firm, your practice areas, and your Website so that we can take you to the top of the
searches that will result in your success. Optimization requires a
blend of art and science, and our experts work with you to determine
just the right mix.
In Pay-Per-Click (PPC) campaigns, firms bid on search terms that are relevant to them and pay only when a searcher clicks through to their Websites. This means that you only pay when someone actually visits your site—not just when someone sees your listing. At LawPartner, our pay-per-click search campaigns give you total control of your budget. You tell us how much you have to spend per month, and we create a campaign around that amount.
In Pay-Per-Click (PPC) campaigns, firms bid on search terms that are relevant to them and pay only when a searcher clicks through to their Websites. This means that you only pay when someone actually visits your site—not just when someone sees your listing. At LawPartner, our pay-per-click search campaigns give you total control of your budget. You tell us how much you have to spend per month, and we create a campaign around that amount.
Once launched, our PPC campaigns
are highly monitored and fanatically tweaked for results. We measure
what position is bringing you the most success, and we work tirelessly
to keep you in the most effective place. As a part of our
pay-per-click
search campaigns, we add additional analytics software to your
Website so that we can clearly measure your return on investment. By
comparing the numbers
of click-throughs with the traffic statistics on your Website, we can
gain an accurate picture of the success of your campaign, making PPC
one of the most measurable forms of marketing.
